Important News! Stay abreast of legislation that could bring about major problems for the mystery shopping industry! Click here for details!
Recent Press Release
American Express Survey Reinforces Value of Mystery Shopping (05/09/2011)
The results of a survey released on May 3 by American Express clearly bode well for companies that conduct mystery shopping programs and act on them. The American Express® Global Customer Service Barometer quantifies the business benefits of good service and the penalties for poor service, providing more evidence in support of the value of implementing mystery shopping programs.
The Value of Mystery Shopping
Mystery Shopping enables managers and executives to measure how closely their customers' experiences reflect what the company expects them to experience. Customers who have a positive experience that reinforces the company's message and conveys to the customer the company's appreciation are happy customers.
MSPA North American 2012 Annual Conference
After an exceptionally successful 2011 Annual Conference in Atlanta, Georgia, plans already are underway for an even bigger event in 2012! Watch this space for details of the site and the program as they emerge. In the meantime, click the link below to see what a great event we had in 2011!
Fake Check Scams: Do Not be Fooled!
If someone claiming to represent the Mystery Shopping Providers Association (MSPA) sends you a check and asks you to cash it, wire most of it to someone else, and report on your experience with the wire service....don't do it! It's a scam! Someone is doing that very thing and, in some cases, is providing a toll-free number for their scam targets to call...and they answer the phone as if it were really MSPA. It is not.